Advertising

Advertising

Databases (Find Articles and Reports)

ABI_Inform Collection For current UWest patrons only. Mixed abstract and full-text.

Covers articles from such periodicals as Journal of Advertising and Advertising Age.

Business Source Elite For current UWest patrons only. Mixed abstract and full-text.

Covers articles from periodicals such as the Journal of Consumer Psychology, Adweek, and Brandweek.

Ad Databases

Ad Council Campaigns

The Ad Council is a private, non-profit organization that delivers critical messages to the American public via public awareness advertising campaigns.

Ad*Access

"Over 7,000 U.S. and Canadian advertisements covering five product categories - Beauty and Hygiene, Radio, Television, Transportation, and World War II propaganda - dated between 1911 and 1955."

AdForum: Creative Library

Examples of print and video advertisements & campaigns along with their perspective agencies.

History of Advertising Trust

The largest archive of British advertising in the world.

Related Periodicals (Journals, Magazines, and Newspapers)

Advertising Age Select items at the resource for UWest patrons only. Mixed abstract and full-text.

A trade magazine with industry news regarding advertising campaigns and media activity for popular brands.

Adweek Select items at the resource for UWest patrons only. Mixed abstract and full-text.

A weekly trade magazine with industry news about advertising and public relations.

Brandweek For current UWest patrons only. Mixed abstract and full-text.

Covering the word of marketing and ad campaigns from 1992 - 2011. Merged into Adweek.

Journal of Advertising For current UWest patrons only. Mixed abstract and full-text.

From the American Academy of Advertising, "the premier academic publication covering significant intellectual development pertaining to advertising theories and their relationship with practice."

Journal of Consumer Psychology For current UWest patrons only. Mixed abstract and full-text.

"Peer reviewed articles about the field of consumer psychology which includes such topics as the role of advertising, consumer attitudes, decision making processes, and direct brand experience."

Young Consumers For current UWest patrons only. Mixed abstract and full-text.

"...offers ideas, insights and information on key issues across the whole youth market, from the initial stages of preparing for parenthood to kids, tweenies, teenagers and young people up to the age of 24."