Example: Company: Southwest Airlines, ad campaign: Transfarency.
If you're not sure how to get started, start with your topic and use a database to find articles and reports. ABI/Inform Collection is the largest business database we have that we recommend!
After you click on the ABI/Inform Collection link, if you are not already logged in to your library account, you will be sent to the login page. This helps verify that you, as a UWest library patron, are allowed to use this database.
