A-Z Resource List & FAQs
Business » Advertising

ABI/Inform Collection For current UWest patrons only.Mixed abstract and full-text.

Covers articles from such periodicals as Journal of Advertising and Advertising Age.

Ad Council Campaigns

The Ad Council is a private, non-profit organization that delivers critical messages to the American public via public awareness advertising campaigns.

Ad*Access

"Over 7,000 U.S. and Canadian advertisements covering five product categories - Beauty and Hygiene, Radio, Television, Transportation, and World War II propaganda - dated between 1911 and 1955."

AdForum: Creative Library Mixed abstract and full-text.

Examples of print and video advertisements & campaigns along with their perspective agencies. Access to certain areas requires individual subscription with additional cost.

Ads of the World

Ads of the world and their agencies.

Advertising Age Select items at the resource for UWest patrons only.Mixed abstract and full-text.

A trade magazine with industry news regarding advertising campaigns and media activity for popular brands.

Advertising Archives

Examples of print advertisements.

AdViews

"The AdViews digital collection consists of thousands of television commercials created or acquired by the D'Arcy Masius Benton & Bowles advertising agency from the 1950s through the 1980s for a diverse range of clients including General Foods, Proctor & Gamble, Pillsbury, Anheuser-Busch, Pan-American World Airways, Mattel, and Nestle."

Adweek Select items at the resource for UWest patrons only.Mixed abstract and full-text.

A weekly trade magazine with industry news about advertising and public relations.

American Advertising Awards

"The American Advertising Awards is the advertising industry's largest and most representative competition, attracting nearly 35,000 entries every year in local AAF competitions. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in the art of advertising."

Brandweek For current UWest patrons only.Mixed abstract and full-text.

Covering the word of marketing and ad campaigns from 1992 - 2011. Merged into Adweek.

Campaign Select items at the resource for UWest patrons only.Mixed abstract and full-text.

A trade magazine with industry news on advertising campaigns.

Campaign Asia-Pacific Select items at the resource for UWest patrons only.Mixed abstract and full-text.

A trade magazine with industry news regarding advertising campaigns in the Asia Pacific.

Clio

The industry award for outstanding advertisements.

Digital Content Next: Research

DCN is a nonprofit trade organization representing media companies that produce digital content. Its research reports often include insights to consumer behavior of digital content and digital advertising.

Emergence of Advertising in America: 1850-1920

"Over 3,300 advertising items and publications dating from 1850 to 1920, illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the United States."

History of Advertising Trust

The largest archive of British advertising in the world.

Internet Trends Report

Since 2004, the Meeker Internet Trends report has looked at the global trends of internet use.

Journal of Advertising For current UWest patrons only.Mixed abstract and full-text.

From the American Academy of Advertising, "the premier academic publication covering significant intellectual development pertaining to advertising theories and their relationship with practice."

Journal of Consumer Psychology For current UWest patrons only.Mixed abstract and full-text.
Marketing Week Select items at the resource for UWest patrons only.Mixed abstract and full-text.

A trade magazine.

MediaWeek For current UWest patrons only.Mixed abstract and full-text.

A weekly magazine that focuses on advertising and the media. Merged into Adweek in 2011.

Resource of Outdoor Advertising Descriptions (ROAD)

"Resource for Outdoor Advertising Database 2.0 is a portal to more than 30,000 out of home advertisements from five unique source collections.  See also the original ROAD metadata only database that contains descriptions of over 50,000 images of outdoor advertising dating between the 1920s and the 1990s.  Metadata includes advertiser company, product, placement company, date if known, and medium."

Response : Multi - Channel Direct Advertising Select items at the resource for UWest patrons only.Mixed abstract and full-text.

An advertising trade magazine.

The Advertising Research Foundation
Young Consumers For current UWest patrons only.Mixed abstract and full-text.

"...offers ideas, insights and information on key issues across the whole youth market, from the initial stages of preparing for parenthood to kids, tweenies, teenagers and young people up to the age of 24."