A-Z Resource List & FAQs
Advertising ยป Related Periodicals (Journals, Magazines, and Newspapers)

Advertising Age Select items at the resource for UWest patrons only.Mixed abstract and full-text.

A trade magazine with industry news regarding advertising campaigns and media activity for popular brands.

Adweek Select items at the resource for UWest patrons only.Mixed abstract and full-text.

A weekly trade magazine with industry news about advertising and public relations.

Brandweek For current UWest patrons only.Mixed abstract and full-text.

Covering the word of marketing and ad campaigns from 1992 - 2011. Merged into Adweek.

Journal of Advertising For current UWest patrons only.Mixed abstract and full-text.

From the American Academy of Advertising, "the premier academic publication covering significant intellectual development pertaining to advertising theories and their relationship with practice."

Young Consumers For current UWest patrons only.Mixed abstract and full-text.

"...offers ideas, insights and information on key issues across the whole youth market, from the initial stages of preparing for parenthood to kids, tweenies, teenagers and young people up to the age of 24."