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Covers articles from such periodicals as Journal of Consumer Marketing, Marketing Research, and Journal of Marketing Research.
Covers articles from periodicals such as Journal of Marketing Research, Journal of Consumer Research, and more.
Including data on consumer expenditures, income, and consumer unit (families and single consumers) characteristics.
A network of open data resources published by various government organizations and institutions.
DCN is a nonprofit trade organization representing media companies that produce digital content. Its research reports often include insights to consumer behavior of digital content and digital advertising.
"Who needs that product, anyway?” This program provides the inside scoop on how to gather consumer data."
"Moving from foundations to specific methods, this program examines the complex background work that must take place before a product or service can be positioned in the market."
Moves beyond the classic 4Ps and demonstrates the application of marketing in an entrepreneurial context highlighting the do's and don'ts of launching a new venture.
In this program, ad agency experts share their insight into how compelling messages are crafted. A BBC Production.
This video covers fundamental marketing topics in various modules: What Is Marketing?, Marketing Planning, Marketing Research and Information, Segmenting, Targeting, and Positioning, The Four P’s, Part 1: Product and Pricing, The Four P’s, Part 2: Place and Promotion.