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Covers articles from such periodicals as Journal of Consumer Marketing, Marketing Research, andJournal of Marketing Research.
Covers articles from periodicals such as Journal of Marketing Research, Journal of Consumer Research, and more.
Including data on consumer expenditures, income, and consumer unit (families and single consumers) characteristics.
A network of open data resources published by various government organizations and institutions.
"Who needs that product, anyway?” This program provides the inside scoop on how to gather consumer data."
"Moving from foundations to specific methods, this program examines the complex background work that must take place before a product or service can be positioned in the market."
In this program, ad agency experts share their insight into how compelling messages are crafted. A BBC Production.
This video covers fundamental marketing topics in various modules: What Is Marketing?, Marketing Planning, Marketing Research and Information, Segmenting, Targeting, and Positioning, The Four P’s, Part 1: Product and Pricing, The Four P’s, Part 2: Place and Promotion.