Marketing Research
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Marketing Research
Databases (Find Articles and Reports)
Covers articles from such periodicals as Journal of Consumer Marketing, Marketing Research, and Journal of Marketing Research.
Quarterly or semi-annual economic reports by country from the publisher. Available via ABI/Inform Collection.
TIP: Add the country of your interest to the existing search at the top for Chart Maker Company Limited.
Professional Associations and Organizations
Statistics
Including data on consumer expenditures, income, and consumer unit (families and single consumers) characteristics.
A network of open data resources published by various government organizations and institutions.
Related Periodicals (Journals, Magazines, and Newspapers)
Related Books
Related Reports
DCN is a nonprofit trade organization representing media companies that produce digital content. Its research reports often include insights to consumer behavior of digital content and digital advertising.
Since 2004, the Meeker Internet Trends report has looked at the global trends of internet use.
Related Videos
"Who needs that product, anyway?” This program provides the inside scoop on how to gather consumer data."
"Moving from foundations to specific methods, this program examines the complex background work that must take place before a product or service can be positioned in the market."
Moves beyond the classic 4Ps and demonstrates the application of marketing in an entrepreneurial context highlighting the do's and don'ts of launching a new venture.
In this program, ad agency experts share their insight into how compelling messages are crafted. A BBC Production.
This video covers fundamental marketing topics in various modules: What Is Marketing?, Marketing Planning, Marketing Research and Information, Segmenting, Targeting, and Positioning, The Four P’s, Part 1: Product and Pricing, The Four P’s, Part 2: Place and Promotion.
