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  1. How to find a list of popular ad campaigns of a specific type?

    2. ...RDS. The quotation marks around "integrated marketing communications" tell the search that you want results that mention those three word together, in a specific order, that exact phrase. After you've...


  2. Semantic Scholar

    3. ... Semantic Scholar » This search engine can help you "home in on key publications, citation, and results..." on your topic. Once you hone in an article, there are automatic recommendations to other rel...


  3. Bibliography

    4. OMIS is a tutorial designed to help you with your research process so that you can:

    1. Determine the extent of information needed.
    2. Access the needed information.
    3. Evaluate information and its sources critically.
    4. Use information effectively to accomplish a specific purpose.
    5. Access and use information ethically and legally.


  4. Find an example of an in-depth analysis of a phenomenon in a company/organization/place.

    5. The keyword you should use to find these types of in-depth analysis is case study, wherein a specific instance of __________________ is studied and analyzed.

    Example: You want to find a case study of the use of Integrated Marketing Communications.

     


  5. Okay, so what's the big deal about using search engines?

    6. ...earch engines have power over what information gets to you and what doesn't if you rely only on its results. Relying on search engines doesn't get you the full scope of the information available out t...


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