A-Z Resource List & FAQs
Business » Marketing Research

ABI/Inform Collection For current UWest patrons only.Mixed abstract and full-text.

Covers articles from such periodicals as Journal of Consumer Marketing, Marketing Research, and Journal of Marketing Research.
Academy of Marketing Studies Journal For current UWest patrons only.Mixed abstract and full-text.
Advertising Age Select items at the resource for UWest patrons only.Mixed abstract and full-text.
Advertising Research Foundation
American Association for Public Opinion Research
American Marketing Association
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time Physical item available at the library.
Charting Economy Series: Charting Countries For current UWest patrons only.

Quarterly or semi-annual economic reports by country from the publisher. Available via ABI/Inform Collection.
TIP: Add the country of your interest to the existing search at the top for Chart Maker Company Limited.
Clio

The industry award for outstanding advertisements.
Consumer Expenditure Surveys (Bureau of Labor Statistics)

Including data on consumer expenditures, income, and consumer unit (families and single consumers) characteristics.
Digital Content Next: Research

DCN is a nonprofit trade organization representing media companies that produce digital content. Its research reports often include insights to consumer behavior of digital content and digital advertising.
ESOMAR: European Society for Opinion and Marketing Research
European Journal of Marketing For current UWest patrons only.Mixed abstract and full-text.
Insights Association
Internet Trends Report

Since 2004, the Meeker Internet Trends report has looked at the global trends of internet use.
Journal of Consumer Marketing For current UWest patrons only.Mixed abstract and full-text.
Journal of Consumer Psychology For current UWest patrons only.Mixed abstract and full-text.
Journal of Consumer Research For current UWest patrons only.Mixed abstract and full-text.
Journal of Marketing For current UWest patrons only.Mixed abstract and full-text.
Journal of Marketing Research For current UWest patrons only.Mixed abstract and full-text.
Journal of Marketing Theory and Practice For current UWest patrons only.Mixed abstract and full-text.
Journal of Social Marketing For current UWest patrons only.Mixed abstract and full-text.
Journal of Targeting, Measurement, and Analysis for Marketing For current UWest patrons only.Mixed abstract and full-text.
Marketing Intelligence & Planning For current UWest patrons only.Mixed abstract and full-text.
Marketing Research For current UWest patrons only.Mixed abstract and full-text.
Marketing Week Select items at the resource for UWest patrons only.Mixed abstract and full-text.

A trade magazine.
Museum of Failure

A museum in Sweden dedicated to products and innovations that failed.
NationMaster

Get stats and comparison information for different countries.
Open Data Network

A network of open data resources published by various government organizations and institutions.
Qualitative Market Research For current UWest patrons only.Mixed abstract and full-text.
Social Media Marketing: A Strategic Approach Physical item available at the library.
The Advertising Research Foundation
The Market Research Society (UK)
The Research Society

The professional association for the market research and insights industry in Australia.
The Successful Marketing Plan: How to Create Dynamic, Results-Oriented Marketing Physical item available at the library.
The Wall Street Journal For current UWest patrons only.Mixed abstract and full-text.
US Census

Including data about the American people and economy.
US Industry & Market Reports For current UWest patrons only.

From ABI/Inform, find reports on markets in the US.
Worldwide Industry & Market Reports For current UWest patrons only.

From ABI/Inform, find reports on markets worldwide.