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Marketing Research » Related Videos

Exploring Qualitative Methods For current UWest patrons only.
Finding Your Customers: Marketing and Advertising Your Business For current UWest patrons only.
Marketing for Entrepreneurs: Concepts and Applications for New Ventures For current UWest patrons only.Physical item available at the library.

Moves beyond the classic 4Ps and demonstrates the application of marketing in an entrepreneurial context highlighting the do's and don'ts of launching a new venture.

Marketing Research and Information For current UWest patrons only.

"Who needs that product, anyway?” This program provides the inside scoop on how to gather consumer data."

Marketing Research and Segmentation For current UWest patrons only.

"Moving from foundations to specific methods, this program examines the complex background work that must take place before a product or service can be positioned in the market."

Marketing: Secrets of Branding For current UWest patrons only.

In this program, ad agency experts share their insight into how compelling messages are crafted. A BBC Production.

Marketing: The Standard Deviants(r) Core Curriculum For current UWest patrons only.

This video covers fundamental marketing topics in various modules: What Is Marketing?, Marketing Planning, Marketing Research and Information, Segmenting, Targeting, and Positioning, The Four P’s, Part 1: Product and Pricing, The Four P’s, Part 2: Place and Promotion.

Samples and Surveys: Against All Odds—Inside Statistics For current UWest patrons only.